Sanket Kulkarni | AI Product Strategy Leader India

Strategic commercial leader and AI product builder — for boards, leadership teams, and founders.

20 years across AWS, Cummins, GE — from industrial, power, and automotive to cloud and AI; now leading commercial strategy at scale and building AI-first products.

My work spans commercial strategy, pricing, and deal design at scale across industrial, power, automotive, cloud computing, B2B SaaS, AI, and enterprises in commercial transformation. I focus on leadership, governance, and where strategy meets execution.

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Impact at a glance

Evidence from 20 years across AWS, Cummins, GE — in industrial, power, automotive, cloud computing, and as a founder.

Global Deal Strategy & Strategic Customer Engagements, AWS APAC — structuring large, complex cloud deals with C-level executives to accelerate adoption.
Built and led India Pricing Strategy & Pricing CoE at Cummins (2017–2020); defined strategy across automotive and power segments; established pricing infrastructure and talent.
Senior General Manager, Cummins India — business advocacy, strategic initiatives (Telematics, IoT, EV, policy), and marketing & sales functional excellence.
GE Commercial Leadership Program; marketing & strategy roles across GE Power in South Asia; earlier sales and account management at GE Energy.
Certified Corporate Director (IICA). Governance and strategy perspective in industrial, power, automotive, cloud computing, B2B SaaS, AI, and commercial transformation.
Conceptualized, built and launched Oraitor (AI articulation coach) on iOS and Android — freemium and subscription; live in the App Store.
INSEAD General Management; B.E. Chemical Engineering, University of Mumbai.

About

I started in Chemical Engineering at the University of Mumbai, then moved into commercial and strategy roles at GE — including the Commercial Leadership Program and rotations across sales, marketing, and operations. INSEAD's General Management programme sharpened the strategic lens.

At Cummins India I built and led the Pricing Strategy function and drove strategic initiatives across telematics, IoT, EV, and policy advocacy. At AWS I work on Global Deal Strategy and Strategic Customer Engagements for APAC: structuring large, complex cloud deals and partnering with C-level executives to accelerate adoption.

Alongside that, I'm a Certified Corporate Director and the founder of Oraitor — an AI-powered articulation and communication coaching app. I care about the intersection of commercial rigour, product execution, and how enterprises and people adopt intelligent systems.

Featured projects

Oraitorwww.oraitorapp.com

AI-powered articulation and communication coaching

Live on iOS and Android; freemium with Starter and Pro subscriptions.

Problem: Clarity, confidence, and filler words hold people back in interviews, presentations, and everyday communication.

Solution: Oraitor combines voice analysis and structured AI feedback with proven speaking frameworks — Storyteller, Charmer, Visionary, Day One Architect — so users get actionable insights, not generic tips.

AI & product: Feedback is designed for clarity, pacing, filler-word detection, and delivery; we focus on production-ready AI with guardrails and a clear path from practice to improvement.

Monetization: Freemium: 3 free sessions to start. Starter and Pro plans with 7-day trial; subscription supports ongoing coaching and advanced analytics.

Vision: Scaling impact on how people communicate in work and interviews — one session at a time.

Visit Oraitor App Store

Expertise

AI & product strategy

AI-native product development and commercializing AI products. Built Oraitor from concept to app-store launch. Focus on product–GTM alignment and monetization design for AI-first products.

Commercial & deal structuring

Large, complex deals and C-level engagement at AWS Strategic Customer Engagements (APAC). Financial modeling, negotiations, and partnership design across GE and Cummins. Mission-critical commercial outcomes.

Pricing & monetization design

Led India Pricing Strategy and Pricing CoE at Cummins; built pricing infrastructure, processes, and talent. Revenue management, price optimization, and subscription/freemium design in practice.

Cloud & digital transformation

Cloud adoption at scale, Industry 4.0, and digital strategy — telematics, IoT, EV, policy advocacy. Work with enterprises on transformation and go-to-market in South Asia.

Industrial, power & automotive

Deep experience across industrial, power, and automotive sectors — strategy, pricing, and commercial leadership at Cummins (engines, power systems) and GE Power; digital and policy initiatives in these verticals.

Board-level technology governance

Certified Corporate Director (IICA). Technology and commercial governance; board-ready perspective on strategy, risk, and transformation.

Thought leadership

Project Report

A boardroom playbook on transformative technologies: how boards and executives can frame risks and opportunities, govern technology bets, and steer strategy in the age of AI and digital disruption.

Why it matters: Gives boards and leadership teams a practical lens to discuss technology, risk, and growth with clarity and governance in mind.

Download PDF

Transformative technologies (board paper)

Board-level perspective on transformative technologies and strategic implications for governance and growth.

Why it matters: Helps boards and executives frame technology bets and governance.

AI for education thesis

How AI can reshape learning outcomes and institutional readiness in education.

Why it matters: A practical lens for institutions and edtech builders.

Production-readiness gap in colleges

Bridging the gap between academic preparation and production-ready skills for the workforce.

Why it matters: Direct implications for hiring and skilling in tech.

Future of automation & labor economics

Insights on automation, labor economics, and the evolving role of human capability.

Why it matters: Relevant for strategy and policy discussions.

Certificates and Achievements

Formal recognition in governance, commercial leadership, design innovation, and industry impact.

Certified Corporate Director (IOD)

Awarded by the Institute of Directors (India) after successfully qualifying the Masterclass for Directors (Pune, July 2025). It signals expertise in corporate governance and board readiness, endorsed by the IOD and former Chief Justice of India. Important for board roles and strategic oversight.

GE Commercial Leadership Program

Certificate of Graduation from GE for successful completion of the Commercial Leadership Program, Class of 2013. The program built commercial acumen and leadership skills within a global enterprise and prepared me for strategic roles in business development and market engagement.

INSEAD Leadership Programme for Senior Executives

Certificate of completion from INSEAD (The Business School for the World®) for the Leadership Programme for Senior Executives, a general management and leadership programme (August 2016–July 2017). It underscores executive education from a top global business school and readiness for C-level and board-level leadership.

LUMA Institute Practitioner Certification

LUMA Institute Certified Practitioner in human-centered design and innovation methods. It equips me to lead workshops and strategy sessions that put people at the center of product and service design—relevant for AI product development and cross-functional collaboration.

IOCL–Cummins pact for Diesel Exhaust Fluid (DEF)

As Sr GM, Engine and Components Businesses, Cummins India, I was part of the leadership team when Indian Oil (IOCL) and Cummins Technologies India signed the agreement for bulk dispensing of IOC ClearBlue DEF for BS VI vehicles. It highlights strategic partnership and emissions-focused innovation in the automotive sector.

Read on Autocar Professional

Volunteering

Community initiatives with IT Social Circle (Baner Balwadi). I'm in the pictures below.

First IT Social Working Committee (WC) Meeting

We successfully conducted the first Working Committee meeting to shape initiatives for the Baner Balwadi community. Group photo with the IT Social Baner Balwadi banner — I'm in the picture (far left).

Cybersecurity Awareness Program for Senior Citizens

The IT Social team successfully conducted a Cybersecurity Awareness Program for senior citizens (31 May). I'm part of the team on stage in the photo.

Thank You, IT Social Family!

A heartfelt thank you to all members who joined our tree-planting and clean-up drive. I took part in the outdoor volunteering with the group in black IT Social Circle t-shirts.

View IT Social Circle on LinkedIn →

What people say

“His empathy, curiosity, perseverance, and structured approach to complex problems stand out. Sanket is an asset to any team; his leadership ensures convergence, focus, alignment, and drive.”

“Prolific energy and positive thinking. A person every manager would want on their team — I would love to see him going up in the corporate ladder.”

How Can I Help You?

Two ways to work with me.

For Boards & Companies

Start a conversation

For Founders and Entrepreneurs

I enjoy sharing perspective on pricing, GTM, and AI product strategy with founders building in this space. Open to conversations where we can learn from each other and explore how to sharpen strategy and execution.

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